Effective Digital Transformation for Small Business
Nov 03, 2021
Customer and user experience expectations have grown as companies refine and invest in their digital strategies. Understanding customer experience is critical for ensuring a successful small business digital transformation journey. You should be working to prioritize a human-centered customer experience and strategically integrate digital and non-digital operations. Doing so will lead to increased value as you digitize your small business.
This webcast explored effective strategies to elevate customer experience in digital transformation work. Speakers shared practical approaches on how to successfully integrate digital and non-digital parts of your business.
Watch digital experts from Scotiabank discuss:
- How to better connect with your customers digitally.
- How to define a digital customer experience.
- How to integrate non-digital and digital operations.