Reimagining The Way We Trade: Leveraging Brand Canada in South America
Aug 19, 2020
Latin America is home to a burgeoning middle class, presenting an exciting opportunity to any company wanting to expand its consumer base. The potential for success in the region has also been amplified by COVID-19. As the world looks to build nimble supply chains that can easily adapt to overcome any challenge, Latin America’s quickly growing economy makes strengthening trade relationships a priority.
Canada already has inroads into the region, with over $50 billion of direct investment across the continent making us a recognized friend and partner. But where there are opportunities, there are also challenges. How do you expand a business in the midst of social unrest or volatile politics? These and other issues will discussed by an expert panel who will also address how companies can leverage Brand Canada in South America for their own success.
When: Wednesday, August 19 @ 11:00 a.m. Register here.
Pablo Herrera, Managing Partner, Deloitte Chile & President, Chilean Canadian Chamber of Commerce
Andrea Gardella, Senior Economist, Economic and Political Intelligence Centre (EPIC), Export Development Canada
This project is funded in part by the Government of Canada through the Federal Economic Development Agency for Southern Ontario.